October 2, 2023

Table of Contents

Google deduplicates featured snippets

In 2020, Google rolled out a world change to featured snippets that resulted in any URL solely showing as soon as on the primary web page of search outcomes, as a substitute of twice.

Google mentioned there could be no change to its general set of internet search outcomes. There would nonetheless be 10 distinctive listings, as earlier than. It’s simply that Google could be deduplicating and now not present any of these listings twice.

Google Search Liaison Danny Sullivan introduced the information through Twitter:

If an online web page itemizing is elevated into the featured snippet place, we now not repeat the itemizing within the search outcomes. This declutters the outcomes & helps customers find related data extra simply. Featured snippets rely as one of many ten internet web page listings we present.


In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even examined this back in 2017.

Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.

Additionally on today 

Google Search launches up to date cell design and interface

2021: The up to date interface aimed to make the search  interface simpler to learn for searchers whereas offering a cleaner and extra trendy expertise.

Google My Enterprise updates flag evaluate characteristic

2021: The brand new kind requested the enterprise proprietor, “Why are you reporting this evaluate?” Then it supplied a number of choices.

Google would possibly take away search in Australia if compelled to pay to hyperlink to websites

2021: “The most recent model of the Code requires Google to pay to hyperlink to information websites, breaking a basic precept of how the net works,” mentioned Mel Silva, Google Australia’s managing director.

Contextual hyperlinks in featured snippets could current new alternatives and dangers

2021: The potential for extra hyperlinks to look on this high-visibility search consequence characteristic had SEOs involved about click-through charges, model security and optimize for it.

Google’s mobile-first indexing information replace emphasizes the identical content material throughout web site variations

2020: New tips had been added in a number of areas, together with crawling, structured information, visible content material, and finest practices.

Video: Josef Sperzel talks technical web optimization and utilizing Python to drag information

2020: On this installment of Barry Schwartz’s vlog collection, he chats with Sperzel about how he bought into technical web optimization, web site structure and spider crawling points, and extra.

Google provides improved GMB sign-up move for service-area companies

2019: Improved course of would make it simpler to arrange service areas on GMB.

Small enterprise scammer shut down by Google lawsuit

2019: Defendant agency had falsely represented that it was appearing on behalf of Google.

New Google Search Console could also be rolling out for everybody now

2018: Most customers had been capable of see their properties within the new Search Console beta.

Sergei Eisenstein Google doodle honors Soviet movie director often known as the ‘Father of Montage’

2018: The animated picture highlighted the director’s approach for creating montage movie results.

Court docket Paperwork Present Google Paid Apple $1 Billion For Safari Default Placement

2016: Based on court docket paperwork and testimony in Oracle’s copyright swimsuit towards Google, “Apple obtained $1 billion from its rival in 2014.”

Google Down 1 Billion PC Searches From 2014, However Cellular Volumes Possible Method Up

2016: Together with “powered by” search, Google managed 64.8% of US search question quantity, whereas Bing powered 32.2% of natural search.

Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Display screen Shot

2016: The most recent photographs culled from the net, exhibiting what individuals eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale

2016: The interactive doodle included an animated Scoville, pepper details and a recreation pitting an ice-cream cone towards totally different pepper sorts.

Google Suggesting Firefox Customers Change Their Search Engine & House Web page

2015: Yahoo received the deal to be the default search engine in Firefox in November; now after shedding some search share, Google was preventing again.

Bing Advertisements New Bid Preview Device Lets You See Results Of Bid Adjustments In Actual Time

2015: Advertisers might see how adverts would show with bid will increase earlier than committing to new key phrase bids. 

Bing Additionally Testing Google’s Search Design Interface

2015: Days after Yahoo was caught testing a Google search design interface, Bing can be caught testing it.

YP Introduces Cross-System Retargeting With Native Search Question Knowledge

2015: It mixed the corporate’s high-intent native question information with cross-screen conduct and advert trade cell show stock.

Google Webmaster Instruments Crawl Errors Experiences Now Displaying Errors On Remaining Redirect URL

2014: The crawl errors report confirmed errors on the ultimate URL of the redirect, versus the origin URL of the redirect.

Google’s Matt Cutts: We Don’t Use Twitter Or Fb Social Alerts To Rank Pages

2014: A video answered the query: “Are Fb and Twitter alerts a part of the rating algorithm?” Brief reply: no.

Google Provides A Data Graph Popup To Search Outcomes, However Is It Good For Website Homeowners?

2014: The information supplied background on the web site listed within the search consequence, and it appeared in a small popup window that’s accessible from a clickable hyperlink on the second line of the consequence.

Yahoo Search Goes Safe, Taking Referrer Knowledge — An Indicator Of Yahoo’s Recognition — With It

2014: That meant extra safety for searchers however what did the lack of referrer information imply for search entrepreneurs?

Google Now Altering The Prime Search Filters Primarily based On Question

2014: The choices you noticed on the high would possibly differ or be in a unique order based mostly on the question you entered into Google’s search field.

Examine: Show Advertisements Drive Search Clicks After Two Weeks

2014: Show promoting did generate extra search quantity, clicks and conversions.

Google Panda Replace Model #24; 1.2% Of Search Queries Impacted

2013: A brand new Panda refresh.

Report: 25 % Of Search Clicks Now From Cellular Gadgets

2013: Desktop searches remained stage from Q3 2012 to This autumn 2012, whereas cell skilled a rise in search share.

Google Earnings Present Halt Of CPC Decline, At Least Briefly

2013: The fee-per-click throughout Google’s promoting enterprise elevated roughly 2% within the fourth quarter, as in comparison with the third quarter, after a number of consecutive quarters of decline.

Google To Change Black Prime Bar With Grey Coloured Bar?

2013:  Since June 2011, Google’s high bar had a black background shade with white/grey textual content overlaid.

Bing Tags Expands, Makes Pages Linked To Your Profile Public

2013: You (or others) might tag pages to look related to you in Bing’s search outcomes. This might be seen to those that had a Fb account related to Bing.

Are Search Engines Driving Libraries To Extinction? Not Fairly But

2013: The standard function performed by libraries, together with entry to print works {and professional} librarians, was nonetheless vital to most.

Google’s “Discover Inns By Journey Time” Presents Some Of That “Innovation” Google Was Speaking About

2012: Transit time search was solely out there in cities the place Google had partnered with native transit companies to combine their information into Google Maps.

Google Might Let You Blacklist Domains To Battle Spam

2011: Matt Cutts confirmed that Google had mentioned giving searchers the power to take away domains from its search outcomes.

Google’s Matt Cutts On 2010 & Trying Again At 2009

2010: Cutts answered a query about the place he thought Google and search could be in 2010. In one other video, he re-created his presentation on the “state of the index.”

comScore: US Has Most Searches; China Slowest Development; Google Tops Worldwide In 2009

2010: Globally, searches grew general by 46%.

Google Provides Extra Solutions & Information To Search Outcomes

2010: Google added an occasions hCalendar microformat and began highlighting solutions within the snippets.

Google Founders To Promote 10 Million Shares Over 5 Years

2010: This was a part of a plan to diversify their portfolios over time.

Google 4th On Forbes’ Finest Firms To Work For Listing

2010: Google additionally ranked fourth on the checklist in 2009, after being first in 2007 and 2008.

Ballmer Important Of Google’s China Choice

2010: Ballmer known as it an “irrational enterprise choice” on Google’s half.

Satellite tv for pc Photographs Of Haiti Earthquake From Google & Bing Maps

2010: see earlier than and after photographs, taken by satellite tv for pc, in addition to 360-degree ground-level movies.

Bing Maps Problem: Attempt Silverlight Model, Possibly Win $100

2010: Microsoft wished individuals to obtain (or replace Sliverlight) so they may use the new and improved Bing Maps. 

Search In Photos: Google China, Yahoo Character & Google Pillows

2010: The most recent photographs culled from the net, exhibiting what individuals eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Revenues Beat Avenue, Financial Uncertainty Lingers

2009: Google reported revenues of $5.70 billion for the quarter ended Dec. 31, 2008, a rise of 18% in comparison with the fourth quarter of 2007.

The Rise (And Fall?) Of Actual-Time Search

2009: For all the trouble to place worth into real-time search, notably the place Twitter was involved – Twitter itself could have put an finish to these efforts by asserting new limits on its API.

Microsoft Broadcasts Q2 Outcomes, 5,000 Layoffs

2009: The layoff rumors had been true, although the numbers had been lower than anticipated.

Google Desires To Assist Entrepreneurs Do Extra With Much less

2009: The Google AdWords workforce has launched a brand new mini-site to assist advertisers attain their targets in gentle of the present economic system.

Job Search Engines: The Hottest Factor Going

2009: Job search was the fastest-growing search class within the U.S. in 2008.

Obama Is “Failure” At Google & “Depressing Failure” At Yahoo

2009: President Obama inherited all of the hyperlinks containing anchor textual content with the phrases “depressing failure” in them, aimed toward former president Bush.

Yahoo Search Replace: First Replace Of 2008

2008:Yahoo had been rolling out updates to their “crawling, indexing and rating algorithms” over the previous couple days.

Publicis & Google In Know-how, Media-Planning Partnership

2008: “Google would trade its technological know-how for Publicis’s analytical and media planning experience.”

After A Month, Google Fails The One Hour Assured Press Response Check

2008: The quick response was meant for “company coverage points.”

Google Walks Down Trend Avenue: The Oogle Sari

2008: A design in Satya Paul’s assortment was named “Oogle sari” that seemed like a sari
made up of the Google internet search outcomes.

Chinese language Kissing Couple Sues Subway Operator For Importing Video To YouTube

2008: The video reportedly drew over 15,000 hits in simply two days and apparently embarrassed the couple tremendously.

Yahoo Search Index Replace – January 2007

2007: Yahoo formally confirmed current speculations of an index replace going down.

Google’s Blacklist Of Phishing Websites Contained Financial institution Info & Extra Confidential Particulars

2007: Google has quietly eliminated the knowledge, which included usernames and passwords of people, together with credentials for accounts at banks and different monetary establishments.

Wikipedia Nofollows Hyperlinks Once more – Due To SEOs Abusing Wikipedia

2007: This was attributable to a dialogue of a brand new web optimization contest, the place editors had been warned of an onslaught of spam.

BBC To Companion With Google On Video Content material Deal

2007: Google would make a few of BBC’s content material out there by way of Google Video and probably YouTube.

Google Germany Gone Kaput?

2007: That point when Google Germany disappeared attributable to google.de area registrations shenanigans.

Google Looking for To Place Advertisements In Video Video games; In Talks To Purchase Adscape Media

2007: Google was “all the time contemplating new methods to increase Google’s promoting program to profit our customers, advertisers and publishers” – together with in-game promoting.

Google To Present Downloadable E-Books

2007: They hoped to “enable readers to obtain total books to their computer systems in a format that they may learn on display or on cell gadgets reminiscent of a Blackberry.”

Google Provides Sponsored Hyperlinks To Your Search Historical past

2007: Google added your sponsored hyperlink click on exercise to Google Search Historical past. 

SuggestLocal Presents Collaboration Instruments For Native Search

2007: It sought to unravel the issue of determining the place to go and what to do with a gaggle of colleagues or buddies.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< January 21 | Search Advertising Historical past | January 23 >

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In regards to the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.