Google deduplicates featured snippets
In 2020, Google rolled out a world change to featured snippets that resulted in any URL solely showing as soon as on the primary web page of search outcomes, as a substitute of twice.
Google mentioned there could be no change to its general set of internet search outcomes. There would nonetheless be 10 distinctive listings, as earlier than. It’s simply that Google could be deduplicating and now not present any of these listings twice.
Google Search Liaison Danny Sullivan introduced the information through Twitter:
If an online web page itemizing is elevated into the featured snippet place, we now not repeat the itemizing within the search outcomes. This declutters the outcomes & helps customers find related data extra simply. Featured snippets rely as one of many ten internet web page listings we present.
In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even examined this back in 2017.
Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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In regards to the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
